Who We Are and What We Do

By Matt Cross  |  01/31/2014

Thanks for stopping by our site! While the site has come a very long way, this is still a work in progress. Huge shout out to Mario for all of his amazing work on the site and his killer Top 50 of 2013 list.

Now, we are well aware that any asshole can toss up a web page and make promises to independent musicians. Unfortunately, the music industry is inundated with companies that prey on musicians with the hopes of making a quick buck.

For those of you inexperienced with such companies, I have a good rule of thumb for you to follow. If a company requires money up-front for marketing services, you’re about to get ripped off. Happy Dog Music’s business model is constructed in a manner that holds us accountable to you. We don’t make a dime unless you do.

The fact of the matter is, many of the services we offer can be undertaken by artists without our help. What we offer is convenience, peace of mind, and time.

Convenience: In today’s music industry, it’s easier than ever to produce high-quality recordings on a budget, distribute your product, and market it via-social media. However, going the “do-it-yourself” route means that you personally have to interact with a seemingly never ending procession of entities. You have to coordinate with the recording studio to deliver fully mastered, market-ready recordings. You have to deal with your distributor, if you have one, or several individual outlets (iTunes, Spotify, Bandcamp, CD Baby) if you don’t have a distributor. If problems arise along the way, you’ll want legal counsel. You’ll, more likely than not, going to have to plop down a huge retainer. You’ll also have to design and implement a marketing campaign for your project, spanning the digital and physical realm. This could involve creating and maintaining social media accounts and dealing with companies to develop and produce fliers/posters/etc for physical marketing. Want to hit the road and expand beyond your home market? No need to coordinate with multiple talent buyers and/or booking agents.

At Happy Dog Music, we take care of all of these things so that you can focus on your music and engaging with fans. Of course, your input is always welcome. You are free to be as involved as you would like. We will be your one “go-to” company. We provide you with all of the services of a major record label with none of the strings attached.

Peace of Mind: As mentioned in the preceding paragraph. We provide major label support without all of the strings attached. This means that at the end of our agreement, you retain all of the rights to your recordings and publishing. Major labels will require you to sign away most, if not all, of your rights in exchange for their support.

With Happy Dog Music, you will have peace of mind that you are, and will remain, the masters of your own destiny. You can take your ball and go home at the end of our agreement if you’re not happy with our results. You will also rest easy knowing that a dedicated team of industry professionals are hard at work promoting your music while you focus on creating.

Time: This is, perhaps, the most important selling point for Happy Dog Music and any company like ours. We have no doubt that you are plenty tech savvy to promote your music yourself. However, time is often a luxury not available to today’s musician. It’s almost impossible to balance a day job, creating music, recording music, promoting music, etc. Let us help you. We will remove all of the tedious administrative burdens associated with getting your music to market and making your project successful.

If you have any questions, please don’t hesitate to reach out to us. We are happy to shoot the proverbial shit with anyone. We are here to help you!


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